Paperboard or Plastic?

Until the tidal wave of claims, facts and guidelines about "green" packaging are sifted, sorted and verified, it is going to be a very confusing world for converters and consumers alike. In fact, 98% of over 2,200 North American products recently reviewed committed at least one act of greenwashing.*

Click this link for an article about increasing consumer anxiety surrounding green claims, perspective from the University of Minnesota.

Petroleum products are here to stay (until we run out), and in some cases, using plastic will provide a practical solution for consumer packaged goods. However, mention sustainability and you'll find a lot of wild, spurious claims being made in the marketplace. For an example of this confusing rhetoric, click here.   

Your clients are going to need help educating their own customers about which way to turn. Arm yourself with as much verifiable information as you can. Learn more by clicking on these links:

Less is Not Always More  

The Truth about Trees   

10 Generations from Now