GO

CLOSE [X]

Retrieve Account Information


"And Man created the plastic bag and the tin and aluminum can and the cellophane wrapper and the paper plate, and this was good because Man could then take his automobile and buy all his food in one place and He could save that which was good to eat in the refrigerator and throw away that which had no further use.

 And soon the earth was covered with plastic bags and aluminum cans and paper plates and disposable bottles and there was nowhere to sit down or walk, and Man shook his head and cried: "Look at this God-awful mess."   - 

Art Buchwald, 1970

 


10 Generations from Now, part 1

Behavior Modification
In 2009, going green for manufacturers of consumer product goods (CPG’s) focused on reducing the amount of packaging to pare down the product’s carbon footprint. With diminishing returns, that well has almost run dry. CPG manufacturers continue to look to their own operations, formulations and waste generation to become better global citizens.

The tide is definitely turning - business is turning green. But landfills will continue to swell and multiply unless another large and influential group makes drastic and permanent changes to its behavior. Which group? Us. You and me.

Harry Can't Help UsHARRY POTTER
When we throw something away, just because we can no longer see it does not mean it has magically ceased to exist. There are signs that we have finally begun to banish this mindset, taught to each of us by the preceding generation on back to the beginning of the Industrial Age. For decades we have behaved as if the waste we generate was somebody else’s problem. But no longer. The time has come for all of us to reduce, reuse and recycle.

If the planet Earth was restricted to the size of our homes so that everything that came inside would have to be consumed or discarded within those personal borders, we’d all be candidates for Environmentalist of the Year.

 

   Back   NEXT    1     2      3