You may subscribe to this calendar so that PPC and industry events are automatically updated in most calendars, such as Outlook and iCal, as well as your mobile device. In your own calendar, select the Subscribe option and paste each link into the URL field.
PPC EVENTS
http://www.google.com/calendar/ical/hgjacmahec3ec04vg1k0624tos%40group.calendar.google.com/public/basic.ics
INDUSTRY EVENTS
http://www.google.com/calendar/ical/info%40ppcnet.org/public/basic.ics