2015 Paperboard Package of the Year

 

The Ellis Group
Toblerone One by One Gifting for FX Creative/Mondeléz Canada

This stunning family of cartons represents a radical departure from Toblerone’s previous package designs, yet remains true to brand. In fact, the arresting structures and angular planes embody the company’s tagline, “Born to be deliciously different.” 

Designed as a gift that does not require rewrapping, the graphics feature a ribbon that flows seamlessly between lid and bottom. The cartons are also right-sized to eliminate the need for wasteful false bottoms or void fillers, and they’re optimized for efficient pallet configuration. They do everything a carton should: drive sales and breathe new life into brands by way of innovative structures and exquisite graphics while providing supply chain efficiencies and waste reductions. 

North American Packaging AssociationTM


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