2017 Spring Outlook and Strategies Conference

March 29-31, 2017 • Charlotte Marriott City Center Charlotte, NC

Join us in Charlotte for an inspiring Spring Meeting! In addition to hearing presentations about leveraging change, the economic and legislative implications of the new Administration, sustainable packaging, and innovation, we will also spend an exhilarating evening at the NASCAR Hall of Fame and we'll recognize the highest achievers in our Safety Boxscore plant safety program. 


Principal Member Rates

    First Time Attendee:             $595        Principal members only.
    Early Bird "Buy 2 Get 2":     $1,195     Ends 3/12/2017
    Regular "Buy 2 Get 2"
:          $1,495    Begins 3/13/2017       

Associate Member Rates
   1st Registration Early Bird:     $1,195    Ends 3/12/2017
   1st Registration
:                    $1,495      Begins 3/13/2017
   2nd-3rd Registration
:             $1,695     No early bird discounts available

Spouse/guest rates:               $295        Entrée to receptions only
Student rates:                         $695

Group rates
: See PPC meeting policies page for info.

Women's Leadership Conference:       $395

To register, call (413) 686-9191 or email Eddie Leary.

To request an attendee list, email Eddie Leary.


Charlotte Marriott City Center
100 West Trade Street, Charlotte, NC 28202

PPC has secured a discounted room rate of only $209/night.
To book your room, click here or call 1-704-333-9000 (reference the Paperboard Packaging Council), by Feb. 27, 2017.

Charlotte-Douglas International Airport
5501 R C Josh Birmingham Pkwy, Charlotte, NC 28208

Business casual for committee meetings and general sessions.
Wear your NASCAR gear to the Hall of Fame on Thurs night!

In March, Charlotte has highs in the 70s (°F) and lows in the upper 40s (°F)


Let the Spring Meeting mobile app power your conference experience. Download it to access the attendee list, speaker and session info, area maps, fun social features, and more. It’s your comprehensive guide to the meeting…and it’s always at your fingertips!

To download:
Search the Apple App Store or Google Play for PPC Events, or entering the following URL into your mobile browser: http://ppc.quickmobile.mobi/

Once you are in the app, tap the “+” icon in the Spring Meeting 2017 box to access the current meeting content. You will be prompted to enter a username and password.

To log in:
Click here for your username/password or email bwesterlind@paperbox.org.

SCHEDULE (subject to change)

7:30 a.m.              Registration
8:00 a.m.              Principal Member Showcase Breakfast (Open to Principals and presenting Associates)
8:00 a.m. - 5 p.m.  Committee Meetings & Breakout Sessions
    8:00 a.m.              Executive Committee Meeting (Closed meeting)
    11:00 a.m.            Board of Directors Meeting (Closed meeting)
1:30 p.m.  Committee Meetings

6:30 p.m.              Welcome Banquet

7 a.m.                   Continental Breakfast
7:30 a.m.              Registration
8 a.m. - 12 p.m     Morning General Session
12:00 p.m.     Lunch
            Committee Meetings 
1:30 p.m. - 5 p.m  Afternoon General Session
7 p.m.                  Reception at the NASCAR Hall of Fame

7 a.m.                  Continental Breakfast
8 a.m.                  General Sessions
12 p.m.                Program Concludes


Shawn Rhodes, expert in improving organizational performance, president & founder, Shoshin Consulting

Pivot Point: Using Change to Drive Results
In business, change is constant and the best plans never work out as planned.

In this illuminating session, award-winning Marine Corps war correspondent Shawn Rhodes will share how organizations can leverage change without sacrificing results. Harnessing what he’s learned from high-performing teams in some of the most challenging environments on the planet, Shawn will show you how to create a “bulletproof business” that can turn on a dime. 

Shawn is an international expert in increasing the performance and profitability of organizations. As a war correspondent embedded with U.S. Marines, he studied organizational performance in some the most dangerous and challenging environments on the planet. Today, he shares what he learned in his TEDx talk, hid nationally syndicated business column, and speaking events around the country. His work has been featured in TIME, INC., CNN, and NBC, and he is the author of Pivot Point: Turn On A Dime Without Sacrificing Results.

Alan Beaulieu, economist and president, ITR Economics

A New World?
Changes have occurred in Washington, and changes are occurring in Europe, the U.K., and China. Commodity prices, oil prices, and other key economic factors in the U.S. and global economy are also changing. Alan will discuss how this volatility in the world might affect attendees’ businesses, both positively and negatively.  Among other topics, he will discuss the new administration in Washington, the economic health of the U.S. consumer, job growth and wages, interest rates, and current economic megatrends.

Ultimately, attendees should leave with a solid, positive outlook for the future. Good days are coming, and the key is to be ready for them.

One of the country’s most informed economists, Alan has been providing workshops and economic analysis seminars to business owners and executives for the last 25 years. In addition to serving as President of ITR Economics and the chief economist for numerous U.S. and European trade associations, Alan is a contributing editor for Industry Week magazine and is co-author of Make Your Move and Prosperity in the Age of Decline.

Ron Sasine, principal, Hudson Windsor

Sustainability, or How to Fit a Square Box in a Circular Economy
Sustainability remains a key focus for retailers, consumers and brand owners in 2017. For suppliers of paperboard packaging, understanding how to defend and advocate for forest-based resources will be critical to success in this new environment. Ron will take a clear-eyed look at how paperboard companies can build from their strengths and reassert their important role in the fiber cycle and the consumer goods value chain.

Ron is the Principal of Hudson Windsor, a boutique consultancy focused on packaging strategy, packaging innovation, and supply-chain transparency. Prior to founding his own firm, Ron served as Senior Director of Packaging for Walmart, and was also a marketing and manufacturing executive with MeadWestvaco (now WestRock). Ron frequently shares his insights with industry groups and has been published and quoted in The New York Times, CNBC, Forbes.com, and USAToday.

Matt Sharp, chief digital officer, Advance 360  

Increasing Your Marketing Effectiveness with Digital Solutions
Finding perspective clients is becoming more challenging and expensive through traditional methods. As those prospects continue to shift their consumption of news and information to digital, it’s time to start following them where they are. In this session, Matt will discuss proven methods for using digital marketing to find your targets and increase the return on your marketing investments.

As chief digital officer of the Advance360, Matt is currently leading a digital transformation of the largest private media company in the Midwest. Previously, Sharp served as the President of the Alabama Media Group, where he was responsible for all operations of AL.com, The Birmingham News, the Press-Register in Mobile, The Huntsville Times, the Mississippi Press and gulflive.com. He started his career in Lincoln, Neb., with MIDnet, a National Science Foundation-funded organization that pioneered Internet connectivity.

Carolyn Lee, senior director of tax policy, National Association of Manufacturers

Policy Outlook for Manufacturers in 2017
Carolyn will provide an overview of regulatory, legislative, and tax issues impacting manufacturers under the new Administration and Congress.

As senior director of tax policy at the National Association of Manufacturers (NAM), the nation’s largest industrial trade association, Carolyn is responsible for portions of the NAM’s tax portfolio, including pass-through taxes, energy taxes, and capital cost recovery. In the past Lee has held legislative and government affairs positions with 3M and the Telecommunications Industry Association, and has also been a legislative staffer for former U.S. Senator Olympia Snowe (R-ME) and former U.S. Rep. Sue Kelly (R-NY).

 Joan Sahlgren, director of public relations, Paper and Packaging Board

Paper & Packaging – How Life Unfolds™ 2017
Joan will provide an update on the progress of the Paper & Packaging – How Life Unfolds ™ campaign, including the latest research and marketing results. Launched through the industry’s checkoff program, the campaign aims to foster an appreciation for paper products within consumers across the country.

Joan has been with the Paper and Packaging Board since the early days of the campaign. She has more than 25 years of experience in public and community relations, communications, and special events. She’s worked in the corporate, private, and non-profit sectors in addition to teaching as an adjunct Assistant Professor of Public Relations and Marketing.

Paul Schutes, executive director, Recycled Paperboard Alliance/Recycled Paperboard Technical Association

Update on Current RPA/RPTA Projects & Initiatives
In February 2016, the Recycled Paperboard Alliance (RPA) and the Recycled Paperboard Technical Association (RPTA) formed an official affiliation. RPA, which represents the leading manufacturers in the recycled paperboard industry, and RPTA, which brings together the expertise of recycled paperboard mills, had worked closely together for years, and the affiliation was intended to leverage the existing relationship. With the affiliation, RPTA benefits from the brand owner/retailer relationships maintained by RPA, while the RPA benefits from RPTA’s extensive technical knowledge.

Paul will provide insights into the new organizational structure, and will also highlight current projects including a “compostability” certification for paperboard, the development of a new “repulpability/recyclability” standard, and the certification of the RPTA Comprehensive Protocol for Direct Food contact applications of recycled fiber.

Paul is a paperboard and packaging expert with over 30 years of experience in the industry. During his career in paperboard packaging Paul has held senior positions in packaging design, engineering, sales, and production. In his role as Executive Director of the RPA/RPTA Paul works with North America’s largest brand owners and retailers on a wide range of sustainability initiatives.

James Gordon, president, Winston Packaging

From Bookbinding to Folding Cartons—A Century of Change
In an exciting PPC member spotlight, James will share the history of Winston Packaging. The story begins in 1911 with AG Gordon, a traveling bookbinder who opened a small print shop in what is now Winston-Salem, NC. Four generations later, Winston Packaging is a thriving folding carton converter, serving the eastern U.S. in the food, health/beauty, photo finishing, and tobacco segments.

A third-generation owner, James Gordon started working at Winston full-time in 1978 after graduating from N.C. State University. Prior to graduation, he worked at the company during summer periods starting at age 15 and moved throughout the different production departments. After college, he spent five years managing plant operations before becoming president and chief operating officer in 1984. Following his father’s death in 2001, he also took on the role of board chairman.

Special Opportunities

Associate Member Film Festival
Associate members are invited to submit an entertaining 2-3 minute video that highlights your company's unique attributes and special distinctions. Don't worry about making it professional—
the best videos are made in just a few hours with an inexpensive handheld camera. The only requirement is to have fun and be creative! The film will be shown during the General Session, so this is a great way to showcase your offerings to potential customers--best of all, it is FREE!

To participate, just email an .avi, .mov, .mpeg2, or .mp4 entries to Eddie Leary no later than February 20, 2017. If files are larger than 10 Mg, please use Dropbox.com or YouSendIt.com for sending the files. Films will be combined with other member videos on a first-come, first-served basis. If we are unable to feature your video at the upcoming meeting, it will run at the next conference. Associate members are allowed to submit one video per calendar year.


Platinum Sponsor

Conference Sponsors


"PPC hosted another first-class event. I was extremely pleased with the information and lessons learned from an impressive group of speakers.”
—Tony Hyland, President and CEO
Tap Packaging Solutions

"It was a privilege participating in such a first-rate conference that gives the impression of the strong community network and professional support that creates the family feeling of PPC. Thank you for your warmth and kindness."
—Fran Cade, President and Owner,
Diversified Label Images, Inc.


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