FOR THE CONSUMER - Quality and Appeal

The superior print quality of paperboard is undisputed. Unique and striking structural designs are virtually unlimited. Embossing, foil stamping and windowing are quick to catch the eye of the consumer.

Proof of paperboard packaging’s appeal can be seen in a study done in 2008 comparing it to plastic packaging. The top graph on the left shows that biscuit packaging made from paperboard packaging got higher marks from consumers in all but one criterion. And the chart below it echoes the same sentiment.

photo courtesy MeadWestvaco

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