FOR THE RETAILER - Innovation and Versatility

The global recession of 2008/2009 has forced systemic rethinking of how to get product to market; shipped and packaged for protection with environmentally sustainable materials and designed with eye-catching quality that will have it sailing off the shelf once it gets there.

Paperboard packaging delivers an array of innovative designs and technologies that make the retailer’s product stand out: from holographic foils, ways to increase product visibility, and innovative shapes.

For example, the Jack Daniel’s International package from TPC Printing & Packaging on the left won the 2009 National Paperboard Packaging Competition Innovation Award for creating an unique, interactive package the jury named a “show-stopper.” 

Even the traditional and ubiquitous water bottle has been rethought to give consumers what they demand:  a package that has far less chance of winding
up in a landfill when they are done with it.

And for versatility, nothing approaches the head-turning design possible with paperboard.

courtesy of www.dieline.com            

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