By Simon Schaffer, CMO, Case Paper
People make or break companies. We all sell quality folding cartons and paperboard, but it’s our people and cultures that make every one of us unique. Culture can be, and often is, the only true competitive advantage.
I recently led a discussion about company culture during PPC’s last New Generation Leaders meeting in Baltimore. Here are four key takeaways that grew from our conversation.
1. Rally around core values
Great companies know who they are. They identify their core values and then build a tribe of like-minded, dedicated employees around those values. If you don’t define your culture, the culture that naturally develops will define you—for better or for worse.
2. Act on core values
Once you define your company’s core values, you must act accordingly. Commit to hiring, firing, and rewarding based on those core values. It’s that simple.
3. Think people over profits
If you commit to the idea that culture and people are the key drivers of business success, it’s important to think about people first. People over profits, not the other way around. Always work on ways to develop employees personally and professionally.
4. It’s not what you do, it’s how you do it
Another adjustment in mindset: to make culture work, you’ve got to think about the how. Some companies get so caught up in their products or services that they forget to think about how they provide products. Are your processes hindering your culture? Can you change the way you do things to make your people happier and more productive? These questions are incredibly important.
Do you have any thoughts on developing great organizational cultures? Share in the comments!