PPC teams up with the American Forest and Paper Association each year to put on the Paperboard Packaging Alliance's Student Design Challenge. This competition allows students from leading packaging programs to tackle real-world design problems and show off their skills—all through the canvas of renewable, recyclable paperboard.

Growing up, Robin Matusik often played with Legos. She liked thinking of a creation and then making it a reality. Today, as a senior package designer with Hasbro Toys, Robin thinks the same way about designing paperboard packaging. “You can build almost anything with paperboard,” she says. “I really enjoy coming up with the idea, figuring out how to make it, and then seeing the package at retail.”