Term: psychology
2 post(s)

Find Focus, Productivity, and Joy with “Flow”

8/22/2018

By Melissa Gratias, Ph.D.

Are there days where magical things just seem to happen at work? Days where you feel energized, focused, and productive? Among other parts of my job as a productivity psychologist and consultant, I experience these magical states when I’m delivering keynote speeches. That means I’m absolutely thrilled to be speaking at PPC’s Fall Meeting this October! I’ll be offering many tips for increasing productivity and focus then, but I thought some of you might want to get started early.

fall meeting
productivity
psychology

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability
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