Short-Run Solutions for Paperboard Packaging: Video and Program Book

The folding carton industry is currently undergoing an unprecedented shift toward short runs. Fueled by increasing demand for packaging variety, SKUs are proliferating and folding carton orders are decreasing in size. Today, in lieu of one large job, converters may be asked to manufacture an equivalent volume of short-run orders for the same customer, each with different design requirements. How are converters managing potentially disruptive short-run work today? And is there a best way to prepare for a future dominated by short-run orders?

To help traverse the changing marketplace and make informed business decisions in the coming years, PPC held a "Short-Run Solutions for Paperboard Packaging" seminar at its 2014 Fall Meeting in Atlanta, GA. The entire program is now available for purchase.

With a two-hour live video of the seminar proceedings as well as a 2nd Edition 60-page program book that contains the slides presented during the seminar, an exclusive white paper, the results of a PPC survey on short-run printing, comparison charts on the solutions currently on the market, as well as an extensive list of questions to ask suppliers before investing in short-run technologies, this package serves as a comprehensive resource that will help converters to view short-run work not as an insurmountable challenge, but as a lucrative business opportunity.


PPC Members
Video and Book: $495      Receive 45 days of unlimited downloads or view from a special webpage set up specifically for you.
Book only:           $  95

Video and Book: $995      Receive 45 days of unlimited downloads or view from a special webpage set up specifically for you.
Book only:           $195

To order, email Kate Smith or call 413.686.9191.


MODERATOR: Kevin Karstedt 
CEO, Karstedt Partners, LLC
Kevin began his career in packaging in the mid 1980s, when he founded a firm that utilized digital design tools for packaging. In 1990, he developed a design-to-print digital solution for gravure-printed packaging and in 1993, helped Scitex America build their packaging efforts. In 1996, Kevin formed Karstedt Associates, Ltd. and  later Karstedt Partners, which provides consulting services to the packaging marketplace. His firm is now considered one of the foremost thought leaders on technology innovations for packaging.

Takeaway: In the coming years, short runs will continue to drive change in package printing and manufacturing. With this in mind, it is important to carefully evaluate equipment choices, pay attention to shifts in customer needs, and be aware of concurrent trends, such as SKU proliferation, brand differentiation, and sustainability. 

Solutions Manager, Esko
Susie is responsible for strategy and the creation of packaging design and preproduction solutions for CPGs, design agencies, and converters. She has more than 25 years experience in prepress, printing, and packaging, including management of large digital prepress departments, global customer support, customer training, and product management. Her current focus is on packaging market research and strategy.

Takeaway: To avoid spending more time and money managing a job than running it, you should consider optimizing the order entry process, integrating short-run jobs into your existing production schedule, and automating preflight, trapping, color correction, layout, proofing, platemaking, etc. when possible.

President, Indiana Carton Co., PPC Board Member

Takeaway: Analog has not been sitting idle as the demand for short runs has increased; today, makeready times have dropped to around 3-4 minutes, makeready scrap waste has been reduced to around 50-30 sheets, and color consistency has greatly improved.

General Manager, American Carton Co., PPC Board Member
With over 25 years of experience in the printing and folding carton industries, Trent started his career at a large commercial printer, working on digital magazine binding and rotogravure color management systems. He now is GM at American Carton Co. 

Takeaway: Most coating units for digital machines are still analog-based so if you decide to invest in a digital press, just realize that you may still have to manually cut the coating blanket. However, digital laser diecutting has become more efficient, thus cutting down long lead times for die manufacturing.


Vice President, Royal Paper Box Co., PPC Board Member

Takeaway: The print quality on digital presses have come a long way in the past five years and   in many cases, now rivals the quality of traditional lithography. So now the question to ask is: how can digital printing reduce your fixed costs for short-run orders?

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© 2014 Copyright Paperboard Packaging Council. All Rights Reserved.